How To Pitch To A Reporter
Crucial to good public relations is pitching to a reporter. Effective pitching involves extracting and conveying, in less than 30 seconds the core of any story. Be sure to introduce yourself.Keys aspects are:• Building a data base of reporters and their beats.• Developing a friendly working relationship with a small group of responsive reporters.• Maintaining and nurturing contacts throughout the year even after the media coverage is over.• Being friendly, approachable, and accommodating.Essentials to pitching are:• Be brief and to the point. Get their attention by highlighting the essence of the story or event.• Write out the pitch and practice it before contacting the reporter. Jot down all important details. Make an outline to use as reference while you...