People Pleasing Postcards
Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.If the postcard shows a very glossy, well-photographed picture of an attractive product, the recipient will very likely look at the picture and turn it over to see who sent it. She/he might well put it aside and think, “Next time I’m near the store, I’l...