Are You Using Both Sides Of The Googlecoin?
By now most of you realise that Google can give our websites the ability to appear within their results pages using a PayPer Click model (PPC).This is called Google AdwordsHopefully, you will also be aware that that Google offers website owners the ability to display these PPC results ontheir own websites.For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.This is called Google AdsenseSo there you have both sides of the Google coin.On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue fromyour existing traffic.You'd think that was the end of it but really it ...