Improving Your Conversion Reduces The Need To Constantly Promote Your Sites
Copyright 2005 Jack HumphreyI just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."A call to action is anything you are trying to get people to do on any particular site or page of a site. It co...