How To Write A Great Direct Response Letter
Learn the structure of writing a good Direct Response letter and you are well on your way to building your “list” and selling your products and services. There is some debate as to whether this is a Craft or a Science and this is something we can leave up to the experts, but for our purposes, what matters is that there are important ingredients that must be present in order to write a good Sales letter. Like any good process there is a Principle. This one has a name and her name is AIDA.AIDA stands for::Attention, Interest, D...