It's All About The Leads: Publishing To Capture Profits
Copyright 2005 Jack HumphreyAll online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites. But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups. And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more. This is partially what is meant by going “beyond Adsense.” You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling...