Google’s New Direction - Could Your Linking Strategy Be Hurting Your Rankings?
Over the past week, most people have noticed significant changes in the SERPs at Google. Web sites that previously held number one positions have dropped to number 89, and some web sites have disappeared off the Google results pages altogether. As is the case with all major Google updates, SEOs have been panicking in forums and there has been much discussion about one topic in particular: reciprocal linking.The first thing you have to do to understand the direction in which Google is taking with this update, is to get into the minds of the people who run it. Somethin...