How To Write Ad Copy That Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Master the technique of each, and create ads that really sell!It doesn’t matter which part you address when. You can write out a first draft and then go back and insert the missing aspects, or you can craft your copy piece by piece and then put it all together at the end. For the most part, I tend to piece together my message, but you can work however you’d like.Advertising wouldn’t be advertising ...