How To Identify, Exploit, And Profit From Niche Markets
There are two basic approaches to advertising or lead generation... the shotgun approach... or the rifle approach.There is only one cost efficient way... the rifle approach.By carefully selecting specific niche markets, or market segments, and presenting a compelling message directly to that audience, you will begin to reap the real profit rewards of direct marketing.First let's define a "niche" market. I define it as: "Any homogeneous market in which the members of the group have similar occupational, interests, or lifestyle characteristics... those characteristics being ones which would make them an excellent prospect to benefit from your services... and/or consume your products.HERE IS AN EXAMPLE OF ...