Work With The Search Engines - Don't Try To Outsmart The Search Engines
Contrary to the claims of high-priced SEO firms, optimizing yourweb site for search engines is not brain surgery. But youmust first accept the fact that "spiders" - the search engineprograms that read web pages - run away from non-HTML code.This is why the first thing any SEO expert does - beforeresearching keywords or rewriting your copy - is look at yourweb site code.If your web pages are full of Javascript, graphical navigationbuttons, Flash animation, and other glitzy stuff, your oddsof ranking high in the search engines sink like a stone.The spiders may never even find your site, let alone startadding your pages to their s...