The Writing Is In The Rewriting. Seven Steps To Getting It Right
Writers who are so fluent, facile and sure-footed that they can write their stuff down and that's the way it runs are rare.Ernest Hemingway rewrote the last paragraph of THE SUN ALSO RISES 28times before he got it right. David Ogilvy confessed that he'd done as many as19 drafts on a single piece of copy before presenting it to anyone.What we're talking about here is good writing for easy reading. Writing thatdoesn't puzzle the stranger, but clearly conveys the meaning the writer intends.It's a sweaty proposition, this rewriting, because it demands that we serve asour ow...