Tag, You're It! (or, How To Write Slogans)
Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing. Do you recognize any of these? : "Like a rock..." "Fly the friendly skies..." "It's the real thing !" "Quality is job number one" "The quicker-picker-upper" ...