The Power Of The Reassurance Letter
OK, if you don’t already use something like this, you need what I call a reassurance letter. A what?A reassurance letter. Seriously. Hear me out.Let me ask you a question. When you buy something, have you ever experienced that nagging feeling or voice that questions whether you made the right decision? Sure you have. It’s called buyer’s remorse. The more expensive the product, the more chance your buyers will experience it and possibly act on it.What you want to do is reassure them during what I call the “Critical Remorse Period”. This period of time generally begins after they whip out their credit card right up through the first few days after they’ve receive the product. Now, ...