Web Site Analysis - A Study In Damage Control
Web Site Analysis A Study in Damage ControlBy WG MooreIn my last article, ‘Web Analytics – Getting It Right’, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was about success. This article shows that no matter how hard you try, you can still get it wrong. This is a story about failure. It is often difficult and embarrassing to admit failure and sometimes it is even difficult to see it, even when it is right in front of us. But only by examining our failures can we hop...